Gamification Research that Delivers
The 10 Year Research Journey Behind Townhall
2012: Identifying a True Solution
Dr. Larysa Nadolny inherited a typical large-scale university course plagued by subpar attendance rates, and disappointing course evaluations. Dr. Larysa struggled to motivate the learners, then had a spark! Why not restructure the course so it motivates the attendees automatically? She completely redesigned the course through gamification and the results were staggering. Attendance spiked to 95% and course satisfaction was boosted by 80%. The spark was confirmed!
2013: Building a Robust Foundation
Dr. Larysa experienced overwhelming demand for her techniques and secured over $7M in funding from esteemed partners such as the National Science Foundation (NSF), the United States Army, the Financial Industry Regulatory Authority (FINRA), and Verizon to further her gamification research. The results poured in, resulting in over 30 publications in peer-reviewed journals and books authored by Dr. Larysa. It was confirmed, Dr. Larysa’s techniques can deliver statistically significant improvements in performance.
2021: Addressing a Global Shift
The Great Resignation is in full effect and people have permanently shifted work habits to a remote or hybrid structure. But, Zoom fatigue sinks in and online communication is both stressful and unproductive. Dr. Larysa identifies a direct correlation to her research and has another spark! Why not restructure the virtual experience so it engages attendees automatically? Townhall was born.
2023: Solving Virtual Engagement
After two years of development, Beta testing and fine tuning, the powerful and elegant Townhall launches on the Zoom app marketplace. Perfected by Dr. Larysa, Townhall smartly weaves research-based game mechanics into your training sessions or meetings to boost engagement and productivity by up to 50%. Stress goes down and participation goes up – creating an energizing experience!
Today: Scaling the Solution
After energizing 200,000+ attendees and analyzing over 10 million engagement data points we know exactly how to boost engagement and learner performance. The Townhall gamified design boosts engagement and gets your learners to show up, speak up and work harder. Making it easier for you to deliver epic Zoom sessions. We’d love to collaborate, so please reach out so we can plan your next Townhall!
Gamification that Delivers Statistically Significant Results
View All 30 Publications
Ed Tech (K-12):
EXTENDED LEARNING (2011)